In early 2012, I caught up with the cover band “Thunder” in order to design a complete promotion packages for the upcoming “rock `n roll tour”. Designing a logo, taking pictures, creating flyers and drawing up informational material as well as backstage passes and a webpage at the end. In short: a professional-looking all-in-one media kit.
We started with doing some shoots of their live shows to fill the upcoming webpage with.
I`ve been working a few months on the design artwork. First of all keys man Michael Mayer and I throw some ideas together and a few days later, tadaaaa….there it is: the new logo.
We brainstormed about the look and the treatment for the promotional photos. From there, we had a general range of looks that we could reference while still improvising as we shot. We did some studio shoots to produce new promo photos and had a blast in the process. Here’s a little preview of the images they choose for the promotion.